Pro Program

The focus of this program is to offer discounts for winter industry staff, snowboard instructors, guides and coaches, as well as resort and shop employees. We would like to give back to those who work towards inspiring and influencing the snowboarding community every day, not to mention, keeping our resorts up and running and lifts turning. In return, we hope that those who ride our boards become lifelong snowboarders and help us grow and prosper in the snowboard community!

Pro Program Discount

Discounts of up to 50% are available depending on experience, position, involvement and impact in the winter industry.

Pro Program Eligibility

As part of the registration process, you will need to provide documentation showing industry credentials, relevant certifications, and proof of current employment if required. We are open to reviewing applications from winter industry staff who also work in media, videography, photography and marketing positions. Please email with a cover letter and any relevant supporting documentation for review.

Pro Terms & Conditions

  • Pro Program is a privilege and should be respected and used with discretion.
  • Personal Use - Products purchased through the Focus Pro Program are for personal use only. Any person found attempting to resell or re-distribute products purchased through the Focus Pro Program will be removed from the program. If you have friends or family interested in Focus products, please refer them to our regular online store.
  • Renewal - All memberships will be reviewed/renewed annually.
  • Limitations - Your Pro status discount will apply to 1 snowboard only.
  • Shipping - Our standard shipping policies apply.
  • Returns - Our standard return policies apply.
  • Video Coaching - Your Pro status purchase comes without personalized video coaching. If you would prefer to keep your video coaching included, please exit your account and use our regular online store.
  • ABUSE OF THE PRO PROGRAM - This will lead to you and your organization being removed from the Focus Pro Program. Pro Program status is at the sole discretion of Focus Snowboards.
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