The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.
The Reason, Focus Snowboard's first snowboard in the Canadian Rockies. An all mountain, directional twin, ready for anything.

The Reason

$649.00
/
Shipping calculated at checkout.
Size
  • 1 of 300 Limited Artwork Release
  • Personalized Video Coaching Included
  • Inclusive Sizing Ethos
  • 2yr Limited Warranty

Introducing The Reason, a snowboard meticulously crafted for the discerning rider seeking the perfect blend of versatility, style and that local, pure Canadian Rockies spirit.

Designed with the awe-inspiring landscapes of the Canadian Rockies in mind, The Reason boasts a timeless all mountain twin shape, All-Terrain Camber, and our Torsion Control Core, delivering unmatched control each time you strap in. Intentionally designed to tackle our distinctive terrain and diverse conditions, The Reason embodies the very essence of snowboarding in the Canadian Rockies – a harmonious blend of creative freedom and artistic expression.

Take advantage of your included personalized video coaching and elevate your on-snow experience this season with Focus Snowboards.

Inspired by the mountains, embraced by the lifestyle, The Reason is more than just a snowboard; it's a work of art with graphics by local National Geographic photographer, Kahli April. With only 300 made, this is your chance to own a limited edition piece of art from Banff National Park, created specifically and intentionally for The Reason. Once they're gone, they're gone.

With an inclusive sizing ethos, The Reason is offered in a variety of lengths, including regular and wide widths to ensure the perfect rider-to-board relationship. 

Packaged with love from the Canadian Rockies. Every snowboard comes with included delivery insurance to guarantee a smooth and safe shipping experience. If you cannot find your country on our list, send us a message and we'd be happy to create a custom order for you.

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Board Tech

All MTN TWIN

Our versatile twin design gives you total freedom to ride all over the mountain in all conditions, forwards or switch.

Focus Snowboards All Mtn Twin shape in their flagship snowboard, The Reason.
Focus Snowboards All Terrain Camber in their flagship snowboard, The Reason.

All terrain camber

Traditional camber from contact point to contact point gives this board the benefits of consistency, dependability and support under your feet all over the mountain.

Progress Check

Included personalized video coaching to help you get more from you on-snow experience.

Improve your snowboarding with Focus Snowboards in the Canadian Rockies.
Focus Snowboards Bi-Ax Fiber in their flagship snowboard, The Reason.

Bi-Ax Fiber

Provides predictable pop & supports nose-to-tail flex without compromising on torsional flex.

Focus Snowboards Gravity Base in their flagship snowboard, The Reason.

Gravity Base

Sintered base that's durable & fast. Just add gravity!

Focus Snowboards Pro-Sym sidecut in their flagship snowboard, The Reason.

Pro-Sym Sidecut

Progressive & symmetrical from the center to the tip and tail for both heel and toe edges.

Focus Snowboards Torsion Control Core in their flagship snowboard, The Reason.

Torsion Control Core

Poplar wood core, thinner between your feet to enhance torsional flex from edge to edge.

Reviews

★★★★★

All mountain charger with great float in fresh snow! Had a blast carving on it too and super stable riding fast and hitting side hits. Looks amazing too!

Josh P.
Canmore, AB
★★★★★

Solid board that I can ride anywhere. I was even impressed with how easy it was to ride cruising around slowly with the kids.

Darren W.
Calgary, AB
★★★★★

Finally a board I can ride all over the mountain and even in the park! My riding has progressed so much and the video coaching is top notch.

Jenn P.
Edmonton, AB