The Reason – Focus Snowboards

second edition limited artwork coming soon

The Reason

We're excited to release our 2025.26 soon. Stay tuned for more information and in the meantime, sign up to the newsletter to keep in touch.

1 of 300 Limited Artwork Release

Personalized Video Coaching Included

Inclusive Sizing Ethos

2yr Limited Warranty

Introducing The Reason, a snowboard meticulously crafted for the discerning rider seeking the perfect blend of versatility, style and that local, pure Canadian Rockies spirit.

Designed with the awe-inspiring landscapes of the Canadian Rockies in mind, The Reason boasts a timeless all mountain twin shape, All-Terrain Camber, and our Torsion Control Core, delivering unmatched control each time you strap in. Intentionally designed to tackle our distinctive terrain and diverse conditions, The Reason embodies the very essence of snowboarding in the Canadian Rockies – a harmonious blend of creative freedom and artistic expression.

Take advantage of your included personalized video coaching and elevate your on-snow experience this season with Focus Snowboards.

Inspired by the mountains, embraced by the lifestyle, The Reason is more than just a snowboard; it's a work of art with graphics by local National Geographic photographer, Kahli April. With only 300 made, this is your chance to own a limited edition piece of art from Banff National Park, created specifically and intentionally for The Reason. Once they're gone, they're gone.

With an inclusive sizing ethos, The Reason is offered in a variety of lengths, including regular and wide widths to ensure the perfect rider-to-board relationship.

Packaged with love from the Canadian Rockies. Every snowboard comes with included delivery insurance to guarantee a smooth and safe shipping experience. If you cannot find your country on our list, send us a message and we'd be happy to create a custom order for you.

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Reviews

★★★★★
All mountain charger with great float in fresh snow! Had a blast carving on it too and super stable riding fast and hitting side hits. Looks amazing too!
Josh P.
Canmore, AB

★★★★★
Solid board that I can ride anywhere. I was even impressed with how easy it was to ride cruising around slowly with the kids.
Darren W.
Calgary, AB

★★★★★
Finally a board I can ride all over the mountain and even in the park! My riding has progressed so much and the video coaching is top notch.
Jenn P.
Edmonton, AB

The Reason